Don't forget to
it could help
save your life
Felt By Millions
Why Self chec’s Love Yourself First campaign now
How do we get peoples’ heads out of the sand? How do we get them to be pro-active about their health? We’ve tried pleading and reasoning with people. But what we’ve found is, it’s hard to get someone to overcome their fear of a new idea, even if it could save their life.
Self chec’s advertising campaign was created to shock the public into action. Some people will get it right away. Others will see it as another gratuitous, indecent ad. But, it’s not. It’s a way of teaching the public about what they need to do to keep healthy from cancers and other chronic diseases. If you think about it, what’s really indecent, is that over 1 million Americans die each year from cancers, heart disease, diabetes and obesity. And what’s more, these chronic diseases are often preventable, treatable and curable.
the wrong healthcare battle,
said American Public Health
Assoc. executive director
Georges C. Benjamin.
Although there is a wealth of
evidence supporting the value
of prevention as a way to save
lives and money, the majority
of every healthcare dollar goes
towards treating illness.
Essentially, health reform
should include a strong focus
on prevention. Behaviors, such
as smoking and obesity, are
limiting our nation’s ability to
make progress and costing
billions in unnecessary,
preventable healthcare costs.
Preventable Diseases Costing U.S.
Billions, United Health Foundation, the
American Public Health Association &
Partnership for Prevention 11/20/09
On a more personal note, you only have to hear the words “you have cancer” to know the meaning of fear. I was just diagnosed with a second stage skin cancer that was, fortunately, early detected and treated. Thank goodness I do my self-checks, is all I can remember thinking.
Come on, if the pope can talk about the use of condoms to prevent AIDS, we can surely talk about breasts and penises to help prevent cancer and other chronic diseases.
Sign up for a free health e-reminder or send a free health e-card to a friend now. Help us get felt by millions.
The idea behind Arnold Worldwide’s campaign — in their own words
The idea of this campaign is simple and powerful: use arresting visuals and a tongue-in-cheek tone to raise awareness about self-check exams. Images of models, especially provocative ones, have instant stopping power and buzz building potential.
Our hope is that this campaign will be felt by millions, and those millions of people, in turn, start feeling themselves.
Campaign Photos: Guido Vitti
December 17th, 2010 at 8:23 pm
Great site. I will help spread the word as I have been personally touched by cancer with two friends who had testicular cancer and a mother who just passed from cancer.
December 28th, 2010 at 5:35 pm
Great Work! You have come so far in just a few very short years. Keep up the good work. I too have been affected. My strapping mountain man of a brother died this past February from Colon Cancer at the young age of 54. Too early and too young. Thank you for Self Chec.
December 31st, 2010 at 5:14 am
[...] “Our hope is that this campaign will be felt by millions, and those millions of people, in turn, start feeling themselves.” -SELFCHEC.ORG [...]
January 1st, 2011 at 5:38 pm
Self chec’s new campaign INDECENT or LIFESAVING? http://selfchec.org/main/?page_id=3219
January 10th, 2011 at 8:35 pm
[...] picture of Iggy Pop on stage with his hand down his pants inspired the visuals for this pro-bono campaign for Self Chec from Arnold. Carrying the message “Love yourself first,” the ads for the non-profit [...]
January 10th, 2011 at 9:40 pm
[...] picture of Iggy Pop on stage with his hand down his pants inspired the visuals for this pro-bono campaign for Self Chec from Arnold. Carrying the message “Love yourself first,” the ads for the non-profit [...]
January 11th, 2011 at 3:25 pm
[...] assim que podemos definir os anúncios desenvolvidos pela Agência Arnold, de Nova York, para a ONG Self Check. A ideia é promover a prática do auto-exame para a detecção precoce de câncer de mama ou [...]
January 17th, 2011 at 5:16 pm
Why Would Anyone Run Ads With Pictures Of Models Feeling Themselves Up?
It’s an ad to raise awareness about testicular and breast cancers.
January 18th, 2011 at 5:50 pm
[...] new pro-bono advertising campaign by Arnold Worldwide for the nonprofit organization Selfchec.org is a healthy reminder that old-school craft still counts. In this case: the power of images. As [...]
April 15th, 2011 at 8:38 am
Great, this is exactly what my wife and I required to learn
April 17th, 2011 at 5:10 am
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April 19th, 2011 at 11:53 am
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